Electronic Direct Marketing (EDM)
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Adapting my skills in web-design to produce web-ready files from Photoshop files, I designed and coded electronic direct marketing (EDM) campaigns for World Square. By monitoring and researching emerging digital channels, I was able to integrate innovative visual trends into designs. Utilising, Campaign Monitor to test the user interface of EDMs across multiple platforms ensured I was able to deliver a consistent and inclusive user experience. This process assured the quality of my deliverables and resulted in improved used experiences for our client's customers.