The McDonald College
Winter School Musical Theatre Campaign
The McDonald College Musical Theatre Winter School is a once-a-year school holiday program aimed at Years 3-12 and taught by industry professionals from Australia and overseas. The one-week program is designed to provide students with skills across various areas of performance including auditions, dance, tap, singing, and more.
Due to high demand, extra tickets were made available to the public and as such, we were able to increase sales by exceeding 2015's intake and selling out the program within a shorter time period.
As a result of the online campaign through direct email marketing, Facebook and website promotions, we successfully met our objectives to attract more bookings, build a larger awareness around The McDonald College's programs and solidify the College's reputation in delivering excellent performance skills and education.